PHYLISS NAA LANKAI LAMPTEY

Phyliss Naa Lankai Lamptey is a versatile Communications Professional with a strong foundation in journalism and a growing expertise in digital marketing and public relations. Her academic background from the University of Media, Arts and Communication (Uni-MAC) has equipped her with a solid understanding of communication studies, which she has successfully applied to various marketing campaigns. Currently, at Digicraft, she excels in financial proposal development, media relations, project management, and strategic media buying, demonstrating her ability to execute comprehensive 360-degree campaigns.

Lamptey’s professional journey includes a significant period as a journalist at Citi FM/Channel One TV, where she honed her skills in news reporting, radio bulletin production, and television program assistance. This experience has translated well into her current role as an Account Manager at Digicraft, where she has progressed from an intern to overseeing client projects from inception to completion. Her responsibilities include managing client communications, negotiating contracts, ensuring timely delivery of solutions, and developing strategic marketing campaigns.

Her key contributions at Digicraft highlight her ability to manage complex projects for notable clients such as the Ghana Enterprise Agency (GEA), Social Security and National Insurance Trust (SSNIT), Ghana Revenue Authority (GRA), Safare Tissues, and the Minerals Commission. She has consistently demonstrated her proficiency in developing and executing PR and communications strategies, creating effective media plans, and supervising the production of communication materials. Lamptey’s strengths lie in her dedication, adaptability, collaborative spirit, organizational skills, and attention to detail, making her a valuable asset in the communication and marketing field.